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V.01 // RECODING FEMININITY

PINK
CODING
CLUB

Hyper-technical education for the girls and non-binary icons who lead the culture. No compromises.

ENTER CLUB
// REAL ICONS. REAL STORIES.
Portrait of CLAIRE DAVISON
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MEET
CLAIRE DAVISON

ABT BALLERINA

Read all about her pilgrimage to discovering herself as an artist. From rediscovering her clown roots to creating whimsical designs on the web, her story is a raw look into the pain, the breakthrough, and the journey to finding her true love: storytelling.

READ THE STORY
// THE ICON ARCHIVE: INTERVIEWS

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Naomi Carrigan
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NAOMI
CARRIGAN

DEEPGRAM SOFTWARE ENGINEER
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// ARCHIVE 001

A BRIEF HISTORY OF GIRLY TECH

From misplaced stereotypes to genuine self-expression.

01 // 1990s
ROUGH START

PURPLE MOON & BRENDA LAUREL

The first major push to get girls on computers. While groundbreaking in recognizing a massive missing audience, early efforts often relied on narrow assumptions about what girls cared about—focusing heavily on gossip and social climb over creation.

THE "GIRLS" GAMES ERA
02 // LATE 90s - 2000s
ROUGH START

Pink it and Shrink it

Tech hardware went pink, but software often fell into the "pink it and shrink it" trap. Danish company Pinkfloor created Powerbabe, a video game that aesthetics-wise was fun, but lacked real substance. Similar to Brenda's games, Powerbabe was about gossip and stereotypes. They even created an awful reality TV type gameshow surrounding it.

DEMONIZED FEMININITY
03 // 2000s - 2010s
TURNING POINT

CREATIVE PLAY

Online games on sites like Winx Club (Techna anyone?), Myscene, Barbie and online dress-up portals shifted the focus toward fashion as agency, customization, and world-building. Girls weren't just consumers; they were designing, styling, and navigating digital environments on their own terms.

FASHION AS AGENCY
04 // NOW
THE RECODE

PINK CODING CLUB

Taking the aesthetic joy of fashion, makeup, and design and reclaiming it as real engineering power. Code isn't just logic—it's the ultimate creative medium for modern storytelling.

SYSTEM OVERRIDE
import { amazing } from 'YOU'
0x88FF22
<style="be-yourself">
Rachel Chen, Founder of the Pink Coding Club and software engineer

A NEEDED
PERSPECTIVE

"Coding is really an art form in my opinion, like painting or sketching out a dress. It's all about being able to create and problem solve, like any other art form. You can express yourself and tell a story with code too, similar to how artists express their emotions or creates intense moments with their art. If you can design and create, why would you not be able to code? If you like fashion or even the packaging of makeup, you'd probably love coding. I'll show you how. Even if it doesn't seem to add up now, you'll understand soon."

Rachel Chen
SOFTWARE ENGINEER & FOUNDER